Social CRM:
I. I'd tell you about the importance of Social CRM, but Jacob Morgan already points you in that direction.
http://www.jmorganmarketing.com/guide-to-understanding-social-crm-now-embedable-and-shareable-on-slideshare/
II. Prefer a downloadable map on Social CRM? See Overdrive Interactive's site:
http://ht.ly/29o0x
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